CHLOE SEVIGNY FOR OPENING CEREMONY COMING TO THE NEW GUARD
In 1976, three friends opened NaNa, a 100 square foot store in Santa Monica. Each co-founder was a member of the 70s punk scene in L.A., and had a passion for bands like Love and Justice, The Cramps, Sex Pistols, The Clash, Throbbing Gristle, Joy Division, and KMFDM. In the late 80s and early 90s, NaNa grew to open two stores in New York, one on the Upper West Side and another downtown on Prince Street. Chloë shopped at these stores, and sported NaNa boots on the pages of Sassy Magazine. Chloë continues to wear a treasured pair of NaNa combat boots, and in 2009 connected with one of the founders of NaNa, Paul Kaufman, after mentioning the brand in an L.A. Times article. Chloë Sevigny for Opening Ceremony Pre-Spring 2011 resurrects some of Chloë’s favorite styles from the original NaNa archives. All shoes are manufactured in the same Mexican factory as the originals, made by traditional Western shoemakers using all leather uppers and Goodyear welt soles (a shoemaking technology that dates back to the early 1900s).
THE FOLLOWING STYLES ARE AVAILABLE AT THE NEW GUARD IN DECEMBER. SIGN UP FOR UPDATES...
ISABEL MARANT ETOILE INSTORE NOW
INSTORE ONLY - email our editor or call 0883579887
ROW 1: LEFT - RAID SWEATER $359 | RIGHT - RAFI TEE $209
ROW 2: LEFT - HADY TEE $209 | RIGHT - FAEZA SHIRT $269
ACNE AUTUMN WINTER PRE COLLECTION
Just when you thought a label couldnt get any better, Acne's Autumn Pre Collection will prove you wrong. The androgynous collection consists of drop crotch pants in leather, cotton and jersey, chunky platform wedges, aviator shearling jackets and slouchy jumpsuits. The perfect addition to The New Guard's winter offering. In store early July...
ISABEL MARANT SHOES HAVE HIT THE NEW GUARD
LEFT: ISABEL MARANT DAMPA BOOTS - $1500 | RIGHT: ISABEL MARANT WOODY HEELS $999
EMAIL a@thenewguard.com.au OR CALL 0883579887 FOR MORE INFORMATION...
INTRODUCING ALEXANDER WANG TO THE NEW GUARD
WE HAD TO HOLD BACK TO OFFICIALLY ANNOUNCING THIS NEW EDITION FOR A LITTLE WHILE BUT SINCE IT HITS OUR SHELVES IN A WEEK OR TWO - I COULDNT RESIST. PRICES ARE ON APPLICATION AND WILL BE CONFIRMED SOON. LOVE LOVE LOVE THE SPRING SUMMER 2010 FROM ALEXANDER WANG...
ISABEL MARANT SS10 INSTORE NOW
ISABEL MARANT ETOILE SS10 INSTORE NOW
EMAIL a@thenewguard.com.au OR CALL 0883579887 FOR MORE INFORMATION...
ISABEL MARANT BOOTIES
ISABEL MARANT CHILI BOOTIE INSTORE NOW - $1079
THE COVETED MOST-WANTED BOOT OF THE LAST FEW SEASONS HAS LANDED INSTORE. WORN BY FASHIONISTAS THE LIKES OF SIENNA MILLER AND FRENCH VOGUE'S EMMANUEL ALT. THE NEW SEASONS UPDATED SUEDE BOOTIE FEATURES LEATHER STRAPPING AND SILVER HARDWARE
EMAIL a@thenewguard.com.au OR CALL 0883579887 FOR MORE INFORMATION...
INTRODUCING ERIN WASSON X RVCA TO THE NEW GUARD
ERIN WASSON EPITOMISES THE RELAXED EFFORTLESS STYLE REPLICATED BY A MAJORITY OF FASHION TYPES IN EVERY CONCRETE JUNGLE, DESERT OR SEASIDE CITY THE WORLD OVER. IF YOU SPEAK TO ANY HAIR STYLIST– THE COLOUR MOST REQUESTED THE PAST FEW SUMMERS WAS ON PURPOSE MOUSEY ROOTS WITH BLEACHED ENDS.
NOT ONLY HAS SHE WALKED THE RUNWAY FOR EVERY NOTABLE INTERNATIONAL DESIGNER SHE’S WORKED WITH THE WORLDS MOST RENOWNED PHOTOGRAPHERS, BRIEFLY PLAYED MUSE TO HER FRIENDS AT KSUBI AND HAS PLAYED THE COVETED ROLE OF ALEXANDER WANGS STYLIST FOR HIS INITIAL ALL- IMPORTANT SEASONS.
SO - IF YOU’RE THIS HOT, WHY NOT START YOUR OWN LABEL? IN SPRING 09 WASSON LAUNCHED ERIN WASSON x RVCA.
ERIN WASSON X RVCA SPRING 2010 COLLECTION HITS THE NEW GUARD IN FEBRUARY. THINK BEACH MEETS TEXAS. EVIDENTLY A FEW OF HER FAVOURITE THINGS…
INTRODUCING COMPLEX GEOMETRIES TO THE NEW GUARD
COMPLEX GEOMETRIES IS THE CREATIVE TALENT OF SELF-TAUGHT CANADIAN DESIGNER CLAYTON EVANS. HIS SPRING SUMMER 2010 COLLECTION - PERPETUAL LEISURE - IS INSPIRED BY ITS NAME SAKE POSING THE QUESTION "COULD THERE BE A FUTURE WHERE LEISURE IS ETERNAL?" SHAPES ARE LOOSE AND EASY, FABRICS ARE COMFORTABLE AND THE CLOTHING MULTIFUCTIONAL.
WHILE THE LOOK OF COMPLEX GEOMETRIES IS DISTINCTIVE, EVERY AESTHETIC CHOICE IS JUST AS MUCH A CONCEPTUAL ONE. AESTHETICS SO IMPERATIVE THAT FRIEND, JAK & JIL'S TOMMY TON HAS COLLABORATED, CAPTURING THE ABOVE IMAGERY.
COMPLEX GEOMETRIES WILL BE AVAILABLE AT THE NEW GUARD IN FEBRUARY.
