Chloé was founded in 1952 by Gaby Aghion, an Egyptian-born Parisienne with a dark beauty and a bohemian spirit. Rejecting the stiff formality of the 50’s fashion, she creates soft, body conscious clothes from fine fabrics and called the ‘luxury prét-á-porter’. Unique for their time, they are beautifully made clothes available off the rack. Since June 1st 2011, Claire Wright Keller is Chloé’s new Creative Director. Today, just like Grace Kelly and Maria Callas did before them, young stars like Kirsten Dunst, Clémence Poésy and Jessica Alba fall in love with soft elegance of the French house. More than fifty years after Gaby Aghion imagined it, Chloés vision of romantic, ultra feminine fashion lives on.